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Chiyoda Sushi: A Modern Twist on Edo’s Fast Food
Location: Gumyoji, Minami Ward, Yokohama, Japan
Timestamp: 18:08・2024/04/09
Fujifilm X100V with 5% diffusion filter
ISO 3200 for 1/80 sec. at ƒ/11
Classic Negative film simulation
High-quality sushi without the premium prices of a sit-in restaurant, Chiyoda Sushi is a shop to keep in mind. This popular chain specializes in take-out sushi, offering an array of delicious options that won't break the bank.
Chiyoda Sushi began its journey in 1959, establishing itself as a purveyor of sushi by sourcing fresh fish directly from wholesalers at the historic Tsukiji Fish Market in Tokyo. This direct supply chain ensured that Chiyoda's sushi was not only fresh but also affordable, standing out in a market where sushi was becoming increasingly viewed as a luxury.
In the post-war era, sushi evolved into a high-end dining experience, far removed from its origins. Chiyoda Sushi aimed to change that narrative. Their business strategy was inspired by the Edo period (1603-1868), an era when sushi, known as Edomae sushi, was a common food enjoyed by the general populace. By offering quality sushi at accessible prices, Chiyoda Sushi sought to return to these roots, making this beloved Japanese cuisine available to everyone, just as it was in the bustling days of Edo.
Edomae sushi, which originated in Edo (now Tokyo), was the fast food of its time. It focused on using fresh fish that could be easily and quickly acquired from the bustling fish markets on Tokyo Bay. This included popular varieties such as tuna, bonito, halibut, sea eel, and various shellfish. Given the lack of modern refrigeration, some of these fish were preserved with methods like salting, vinegaring, or marinating in soy sauce. These techniques not only extended the shelf life but also enriched the fish with complementary flavors.
The rice in Edomae sushi was also unique. It was mixed with vinegar, which added a tangy flavor and acted as a preservative. This practice of pairing seasoned rice with preserved fish made Edomae sushi a convenient and tasty option for the people of Edo, contributing to its popularity as a quick, accessible meal.
Fast forward to today, and Chiyoda Sushi continues to honor the tradition of Edomae sushi. It remains a beloved spot for locals, foreign residents, and tourists alike, standing out as a modern-day equivalent of Edo's fast food.
Chiyoda Sushi’s commitment to providing authentic Edomae sushi in a take-out format offers a unique culinary experience. It's a departure from the high-end sushi shops where both the price and the presentation can be as intense as the flavors. At Chiyoda Sushi, you get the same traditional flavors that once fed the busy streets of Edo, all wrapped up to take home and enjoy at your leisure.
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