In front of every single shrine there is an offertory box where you throw cash usually, a five in coin, prior to making your wish or ptaying to the God inside the shine. The rope are connected to bells that are rung to catch the attention of the God.
This particular shrine is quite small, and typically receives only tens of visitors on a daily basis. During The New Year's holidays, several hundreds of thousands of people will visit this shrine to make their offering and to pray for a happy new year and to offer thanks for the previous year.
I like to visit this shrine at night when there is solitude.